I develop elearning courses, amongst other things such as cat-herding. I’ve convinced 4 out of my last 5 employers to purchase the Articulate suite of products.
Why? Their community and customer service. Their products are customer-centric and easy to learn. They provide tutorials, and they talk to their customers.
I’ve used several other development tools – in one case, it took me 3 days on their website and the phone just to give them my money.
If a company makes it difficult to pay for their products, I’m wary. When it takes years for them to answer questions in their forums, I run.
So, what is my key factor in purchasing software? The people of the company. The service and responsiveness of the company. That’s it.
People trump features every single time.
Why don’t we design elearning like this?
A friend of mine posted a link to this ad by Always called #LikeAGirl.
All my life I’ve heard “like a …”:
- You throw like a girl.
- You don’t swing a baseball bat like a girl.
- You don’t talk like a black person.
Of course I throw like a girl. I am a girl. Some of us lob the ball. Some flip. Some throw like major league pitchers. We’re people.
Of course I talk like a black person. I am a black person. Some of us speak the Queen’s English. Some patois. Some Ebonics. Some even speak French and Spanish and Italian and Chinese and a whole bunch of other languages. We’re people.
It took me over half of my life to learn these life lessons:
- I like myself.
- I am me and that is a wonderful thing.
- I’m good enough. In fact, I’m a better me than anyone!
- I’m not different from everyone else, and I’m not the same as everyone else. And that’s a wonderful thing.
My mom always tells me and my brother that our birthdays are special because that’s when we entered the world.
Mom tells us that we make the world a better place simply because we are who we are. And you know what? She’s right.
Yes, I can always be a better person. However, at this very moment, I am who I need to be.